Social Media Management · John Abboud
The first place
they check.
Your team captures the work. We collect it, edit it, caption it, and publish it — every week, without you thinking about it.
Social media isn't just about reach anymore. It's your business card, your brand, your portfolio, your reputation. It's where you send a client when you want them to know who you are and what you're proud of.
My philosophy
Stories
The everyday layer — what you're working on, who's in today, what just came out of the shop.
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Posts
The permanent record. Edited, captioned and scheduled so the grid reads like a portfolio.
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Reels
Short video cut from what your crew already filmed — the format that actually travels.
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Production
The one we come out and film ourselves. Properly lit, properly shot, properly finished.
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I've spent the better part of a decade behind a camera — musicians, artists, weddings, boardrooms, travel. What I learned is that the photograph is only half of it. The other half is what you do with it.
So this is the other half. You and your crew are already in the room where the work happens; nobody is better placed to capture it. What you don't have is the time to cut it, write it, schedule it, and keep it consistent week after week.
That's the arrangement: you shoot what you see, I make it look like the business you're proud of. And when something deserves more than a phone, I come out and film it properly.
John Abboud
My story